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MaGic: Bringing Your Product to the Market @ TCS
 
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MaGic is hosting a Social Enterprise Learning Session on “Bring Your Product to the Market” at TCS on October 15, 2016. The workshop was lead by Danial Shafri, who has 5 years of experience in the social sector and was formerly a Teaching Assistant in the United States. He is currently the Training and Content Development Lead for Tandemic Training Centre where he trains hands-on approaches in the application of human-centered design thinking within the realm of social innovation and social entrepreneurship.

The key takeaways from the session include the fundamental blocks of a market penetration/introduction strategy which links external and internal enterprise factors namely the different route-to-market strategies to introduce the social enterprise's product /service to the commercial market, the fundamental marketing strategies that include product/service positioning, pricing and promotional tactics and the different techniques/methodologies in validating product and market fit to determine industry's catchable value.

The objectives are in line with TCS version to be the leading business school in East Malaysia and the region.

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